Rising media costs, diminished tracking precision, fragmented consumer attention, and the rapid evolution of AI are disrupting the status quo. The pre-COVID performance marketing approach, focused on last-click outcomes and siloed channel optimizations, is no longer effective. This panel will explore a new, more effective paradigm, reframing performance marketing as a cross-functional discipline that unifies brand, performance, and customer experience to activate buyers along their complex consumer journey.

Join experts from Red Door Interactive on August 6th at 8:00 am PST as they explore how to architect a more integrated, resilient, and effective performance marketing system.  

Moderated by Red Door's CEO, Reid Carr, this candid discussion will offer practical frameworks and provocative perspectives for CMOs and other marketing strategists looking to cut through complexity and accelerate outcomes in 2025 and beyond.

The panel will unpack:

• Why performance marketing must evolve beyond silo’d bottom-of-funnel efforts into a coordinated full-funnel discipline 
• How top brands are blending performance and brand marketing to drive both short-term impact and long-term growth.
• What marketers can do now to influence AI-driven search, optimize attention across the buyer journey, and modernize measurement strategies.

Panelists include:

• John Faris, President – shares insights on integrating brand and performance practices, and how marketers can win the battle for “Answer Engine” visibility
• Ron Hadler, VP of Data & Innovation – breaks down AI’s practical applications, enhanced data activation, and quick website wins that drive impact  
• Emily Engberg, Director of Paid Media – walks through better approaches to full-funnel media planning and buying, cross-channel measurement, and scalable testing

SCHEDULE

• 8:00 – 8:30 / BREAKFAST & NETWORKING
• 8:30 – 9:15 / PAnel discussion
• 9:15 – 9:30 / Q&A
• 9:30 – 10:00 / NETWORKING

REMOTE Schedule